The Importance of a Personal Experience in Video Marketing
Video marketing is taking over the digital space, making it an increasingly competitive field to enter. With 86% of businesses using video as a marketing tool, video marketers are being pushed to think outside the box and stay ahead of the competition. Using interactive video software to create a personalized experience allows you to stand out from the crowd while keeping your viewers engaged and driving them to your desired outcomes. This is why creating personalized video experiences is one of the top 10 interactive video best practices. Your viewers are seeking a personal connection—76 percent of consumers will select you over your competitors and 57 percent will spend more if they feel personally connected to your business—so why not give them what they want with a personalized video experience made just for them?
What is Personalized Video?
Often, when we think of marketing, sales, or training videos, we picture a static video that still has super engaging content, but may or may not appeal to everyone at the right time. However, with a video that has personalization functionality, the content of your videos is explicitly tailored to each viewer, creating a personalized user experience from beginning to end. Each viewer has different needs and is looking for messages that are relevant to them. With personalized videos, each video experience might look completely different depending on each viewer’s needs and interests.
There are many ways to personalize your videos, such as adding the viewer’s name in the title of the video, adding a company’s logo throughout, or changing the call-to-action based on where they are within the buyer’s journey, to name a few.
Keep reading to learn the benefits of creating a personal experience for your viewer and the steps you can take to create personalized videos.
The Benefits of Using Personalized Video
Increase customer engagement and achieve higher click-through rates
Customer engagement is the idea of creating some sort of connection between you and your client. With new information and content available every second, viewers want content tailored to them and their needs; this, in turn, will lead to an increase in customer engagement.
When a viewer sees a video specifically for them that is responding to their interests, the chance of that viewer wanting to learn more significantly increases. 75% of marketers believe personalization yields higher click-through rates because it shows the consumer that you want them to be there and that you’re taking the time to customize their experience.
Here’s an example of how you can direct someone to more information about an interested topic using Mindstamp’s personalization features:
Build trust and relationships with your consumers and drive sales
One of the most powerful ways to build trust with your viewer is by simply listening to them. Creating a personal experience in your videos allows your viewer to share their opinions while keeping them engaged. If a customer sees that you are open to suggestions and wants to hear what they have to say, they’ll likely keep coming back for more. Everyone likes to have their opinion heard, especially if it’s something they are passionate about.
Trust is crucial because trust leads to sales. 81% of consumers say that they will only buy from companies that they trust. However, building trust isn’t an easy task, especially since trust cannot be bought, it has to be earned. 87% of consumers trust a brand based on product considerations; however, only 56% trust the brand based on customer considerations. This means you need to show your consumer that you’ve kept them top of mind when making your content.
Enhance brand loyalty by gaining better insight into your consumers’ needs
By creating a personal experience in your videos, you can engage your audience while collecting insights to help you advance and improve your content. By adding interactive elements in your videos, such as collecting responses through questions, you have the chance to understand precisely what your viewer is looking for without having to guess. You will be able to alter your content based on this data, making every video more and more tailored to your viewer. This is critical since 72% of consumers say they only engage with personalized content. If viewers feel that the content is personalized to their needs, they’ll be more likely to want to engage with it.
Here’s an example of how you can provide more valuable information to each user based on their response to one of your questions:
...So How Can I Make My Videos Personalized?
Creating a truly personalized and engaging video experience is easily doable with the help of Mindstamp’s interactive features. Mindstamp is an interactive video platform that allows you to add interactive and personalization capabilities to your existing videos. Whether you’re including dynamic personalized navigation, applying conditional logic, or using variables to personalize your content, Mindstamp offers a variety of features that allows you to customize your videos.
Personalized videos are one of the top 10 interactive video best practices. Enhancing your videos with personalization pushes you one step closer to increasing engagement, having higher CTRs, building trust with your audience, driving sales, and improving brand loyalty. By adding text-based personalization, conditional logic, dynamic features, and/or data collection to your existing videos using Mindstamp, you can create a personalized video experience for every viewer based on their wants and needs, eventually driving them to your desired goal.