Gaining new subscribers is an essential step for anyone looking to build long-term relationships with their customers. You likely have customers in different stages of the buyer journey cycle, so it’s important to have content that appeals to those who may be just starting their relationship with your brand. While these viewers may not be ready to engage or purchase your service/product just yet, they may be interested in gathering more information about your business and will want to stay updated with content, ideas, and best practices that you have to offer.
With video becoming the most popular form of content on the internet today, it’s no question that your videos can make a big impact with your audience. Adding a customized subscribe button in your video is a great way to prompt the viewer to take immediate action and drive them to stay connected. Even if viewers aren’t ready to purchase quite yet, a subscribe button has the power to maximize your content’s impact, convert more leads, and increase sales over time. It’s critical to capture that interest in the immediate moment when your viewer is most motivated, and interactive video makes that simple, direct, and compelling.
Now, here’s a step-by-step guide to how you can easily add a subscribe button to your video using Mindstamp:
Upload or link your video to Mindstamp. Check out this tutorial for more information on how to upload your video to Mindstamp.
Click ‘Add Button’ -- You can change the length of time the button is displayed on the screen. The default is 5 seconds.
Add the text of the button to match your goal. E.g. - ‘Subscribe to Newsletter’ or ‘Keep Me Updated.’
Link the button to a web page or form, or prompt for their email address using Collect Feedback. If you’ve set up data integrations, you’ll be able to directly import the data gathered into your CRM platform for future relationship-building opportunities.
If you’re looking to customize your button even further than just the text, Mindstamp offers you the ability to design certain elements of your buttons including text, background, and border color. This is a great way to include your company’s branding into the interactive elements of your video. Here’s how you can take advantage of this feature.
It’s just that simple. The same video you had on your website, landing page, or blog that previously just shared high-value content is now a lead driving engine.