When it comes to video marketing, finding ways to keep the conversation going after the video has ended is key. If your viewer watches your video until the very end, chances are they’re interested and want to hear more about what you have to say and offer.
Call-to-actions (CTAs) in the form of a button, hotspot, or image, is a great way to provide clear next steps for your viewers. There are many goals when it comes to adding a CTA to your video. It can be to convert them into a free-trial, sign up for a demo, or lead them to another video, either way, you should be using CTAs to keep the conversation going and provide next steps. Adding a CTA to the end of your video is a top 10 video best practice because it encourages interested viewers to take action, moving them one step closer to your desired goal for each viewer.
Step 2: Add a button or hotspot to the end of your Mindstamp video. Make sure to add a strong CTA “ask” that encourages your viewer to click on the button. It’s important for the viewer to understand their next steps.
Once the button or hotspot is clicked, you can choose to direct the viewer to a landing page or prompt lead info capture directly in the video by using ‘Viewer Info Capture’ in Settings.
Now, once the CTA at the end of your video is clicked, your viewer will be directed to your landing page.